Role Description
We are looking for creative, digitally aware, and strong communicators to manage and develop BFS’s social media presence across Instagram and LinkedIn. The role will involve content planning, copywriting, trend research, community engagement, and collaboration with the wider Marketing and Design teams.
Key Responsibilities
- Develop and execute content plans for Instagram and LinkedIn.
- Ideate and create content across different formats, including Reels, Stories, carousels, static posts, and LinkedIn posts.
- Write engaging captions, professional posts, announcements, and short-form copy.
- Research relevant social media, business, finance, and career trends.
- Create content around BFS events, initiatives, achievements, recruitment, and opportunities.
- Adapt content appropriately for Instagram and LinkedIn audiences.
- Collaborate with the Graphic Designer and other Marketing team members.
- Maintain a consistent BFS brand voice and professional identity.
- Monitor audience engagement and response.
- Maintain a regular content calendar and ensure content is published accurately and on schedule.
- Track basic social media performance metrics and suggest improvements.
- Identify opportunities to increase BFS’s reach and engagement across both platforms.
Requirements
- Strong understanding of Instagram and LinkedIn and their respective audiences.
- Strong creative thinking and content ideation ability.
- Understanding of Instagram Reels, Stories, carousels, and engagement features.
- Understanding of LinkedIn’s professional content style and audience.
- Ability to identify relevant social media and industry trends.
- Interest in business, finance, careers, or professional development.
- Basic knowledge of social media analytics is preferred.
- Prior social media or content experience is an advantage.
- Students from any academic background may apply.